Fulfilled: The Refreshing Alternative to the Half-Empty Life

Publisher

B&H Publishing Group

Designer(s)

Darren Welch | Dual Identity Design

ISBN

9781433681530

Other Credits

Art Director: Jade Novak, Art Director

Designer Comments

Lankford’s story calls for a clean, sparse cover. The bold fuel gauge with red-to-green colors convey fulness, energy and vitality. In order to maintain the vibrant orange and green, the cover was printed using spot colors instead of process. A deboss was added to dress up the design without adding clutter.

Judge Comments

A simple and strong idea elegantly handled. The concept is well served by the understated typography: there were some other clever covers in this contest that were let down by overly wrought or awkward type. I do wonder if the cover could’ve been even stronger without the triangle.

Literary Category

Non-Fiction