Limpia Tu Mente (in English: Sexual Detox)
B&H Publishing Group
Art director: Jade Novak. Print buyer: Emily Ryan. Printer: Lakebook
Because this is a hard-hitting book about sexual addiction, we designed a jacket which grabs the attention of the target reader, but can be discarded, so that the cover he carries around looks like a devotional or BIble study instead. The half-title page carries the Scripture verse from the book cover instead of the title from the jacket, so if someone flips it open, they are not hit in the face with the sexual addiction message.
The designer’s thoughtful consideration of the privacy of the reader on a sensitive subject is so laudable and a lesson for all
Trade Book (Spanish)